“In hospitality and boutique retail, you learn that ‘good enough’ is never enough. At SUP Funk, I believe that quality gear should not only perform under pressure but should feel like a natural extension of your lifestyle. It’s the small details that turn a good session into a great one.”
With a career rooted in high-end hospitality, Kiriaki Waters brings a “service first” philosophy to SUP Funk. In the hospitality world, success is measured by the happiness of the guest and the anticipation of their needs.
She has translated this mindset into the world of paddleboarding. Whether you are a seasoned pro or picking up a paddle for the first time, Kiriaki ensures that every interaction with our brand feels personal. To her, customer service isn’t a department; it’s a commitment to ensuring every paddler feels confident, supported and valued.
Years spent in female clothing boutiques gave Kiriaki a refined eye for the nuances of manufacturing. While Nigel focuses on the manufacturing quality and function of a board, Kiriaki focuses on the tactile quality:
Kiriaki is deeply involved in the design of our SUP Funk technical clothing. Drawing on her boutique background, she understands that UK paddlers need gear that transitions seamlessly from the water to the shoreline.
“We won’t just selling technical clothing; we’re designing tools for your hobby,” she says. Her expertise ensures that our apparel doesn’t just meet a technical specification it meets a lifestyle standard. By blending aesthetic appeal with the rugged durability required for the British elements, she ensures you don’t have to compromise on style to stay warm and dry.
An experienced paddleboarder herself, Kiriaki is the primary tester for the “usability” of our gear. If a piece of equipment is too heavy to carry, too fiddly to set up, or uncomfortable during a long morning on the lake, it doesn’t make it into our collection.
Her goal is simple, to remove the friction from your outdoor adventures so you can focus on the water.
Ready to find your perfect paddle board?Choosing the right stand up paddle board (SUP) isn’t just about looks as tempting as it. it’s about matching your skills, goals and lifestyle with a board that’ll make every outing a blast. This guide will help you understand how to choose the best SUP for your needs. Whether […]
Discover paddleboarding paradise at Lake Bala (Llyn Tegid), the largest natural lake in Wales. With its stunning views, crystal clear waters, and abundant wildlife, it’s perfect for beginners and pros alike. Launch from the northern shore for convenience or escape the crowds at Llangywer. Don’t forget your £5 self launch permit and watch out for the wind! Explore coves, picnic spots, and maybe even spot rare local fish. Read our guide to paddle boarding at Lake Bala (Llyn Tegid).
SUP stands for “Stand Up Paddleboard” or “Stand Up Paddleboarding,” a versatile water activity that promotes fitness and well-being. A SUP is a board designed for standing and paddling on the water, ideal for both relaxation and adventure. At SUP Funk, we combined the love for this growing sport with a creative, carefree vibe to create a lifestyle brand that brings style and fun to water sports.
Nestled in the stunning Eryri National Park, Llyn Padarn is a glacial lake surrounded by breathtaking mountain views. Explore hidden lagoons and experience the magic of still waters reflecting the landscape. Perfect for paddle boarding or simply soaking in nature’s beauty, Llyn Padarn is a serene escape in North Wales.